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QR code marketing

QR codes built for marketing campaigns

Create branded, trackable QR codes for print, packaging, events, and digital campaigns. Switch the destination anytime without reprinting, and see exactly which channels drive real engagement.

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Pro

Keep it dynamic

Change where this code points after you print it - and see every scan. Save it as a dynamic code.

Save & make dynamic
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Type

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Content

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Design

Dots
Gradient to
Eye frame
Eye center
Background

The clear margin around the code - helps scanners lock on.

Every channel, one tool

Where marketers put their QR codes

One QRhubly account covers every placement. Create separate codes per channel, compare scan data side by side, and update destinations without going back to the printer.

Print campaigns

Flyers, posters, brochures, and direct mail. A dynamic code lets you fix the destination or swap it for a new offer mid-campaign without a reprint.

Product packaging

Point customers to setup guides, warranty registration, reorder pages, or loyalty programmes. Update the destination when product lines change.

Events and venues

Badges, programmes, banners, and table cards. Measure exactly how many attendees scanned, and swap the link to post-event resources after the show.

Digital placements

Email footers, social posts, digital signage, and Zoom backgrounds. Even on screen, a scannable QR code is faster than asking someone to type a URL.

Seasonal campaigns

Swap the destination from a summer offer to a back-to-school page to a holiday landing page, all without changing the printed code.

Multi-channel tracking

Create one code per channel (one for the flyer, one for the poster, one for the email). Compare scan volumes side by side to see which channel wins.

Common placements

Everywhere your audience is, offline and on

  • Print flyers and posters — measure scan rate per drop zone
  • Product packaging — guide customers to setup or reorder pages
  • Business cards — link to your portfolio, LinkedIn, or booking page
  • Event badges and programmes — track attendee engagement
  • Restaurant table cards — link to the menu, specials, or review page
  • Email footers — give recipients a tap-to-open shortcut
  • Retail shelf displays — compare scan volume between store locations
  • Seasonal campaigns — swap the destination without reprinting

Three things every marketing QR code needs

  • A specific destination — not your homepage
  • A clear call to action printed next to the code
  • Minimum 2.5 cm (1 in) size for arm's-length scanning
  • Dynamic mode if you need tracking or may change the link
  • Your brand colors and logo so it looks intentional
  • One code per channel so you can compare performance
Dynamic QR codes →Scan tracking →QR codes with logo →See pricing →
Static vs dynamic

For marketing, dynamic QR codes are almost always the right call

FeatureStatic QR codeDynamic QR code (QRhubly)
Scan trackingNoYes — real-time
Change destination after printingNoYes — any time
Location and device dataNoYes
Per-channel comparisonNoYes — one code per channel
Branded design (logo, colors)YesYes
Reprint needed to fix a broken linkYesNo — update in dashboard
Always freeYesFree trial; Pro from $7/mo
FAQ

Frequently asked questions

How do I use a QR code for marketing?

Create a QR code that points to a landing page, offer, video, or sign-up form — whatever fits the campaign. Print it on flyers, posters, packaging, business cards, or event materials. With a dynamic QR code from QRhubly you can also change the destination later without reprinting, and you get scan data (location, device, time of day) so you know which channels actually drove traffic.

What should a marketing QR code link to?

Link to wherever the conversion happens: a product page, a limited-time offer, a lead-capture form, a video, a menu, or a booking page. The more specific the landing page, the higher the conversion. Avoid pointing to your homepage — it forces the scanner to find what they want, which costs you the conversion.

Can I track scans on a marketing QR code?

Yes, but only with a dynamic QR code. Static QR codes encode the destination directly and have no tracking layer. Dynamic QR codes route through a short link that QRhubly controls, so every scan is logged with total count, daily trend, top countries and cities, device type, OS, and browser — with full CSV export. IP addresses are hashed before storage; no personal data is retained.

Should I use a static or dynamic QR code for marketing?

Dynamic for anything that will be printed in quantity, needs tracking, or might change destination before the campaign ends. Static is fine for short, one-off digital uses where you never need to update or measure the code. For most marketing campaigns — especially print runs on flyers, packaging, or signage — dynamic is the right choice because it protects your print budget and gives you data.

How do I design a branded marketing QR code?

Use QRhubly's design tools to add your brand colors, a gradient, and your logo to the center of the code. You can also choose from several dot and corner styles to match your visual identity. The result is a QR code that looks intentional rather than generic, which increases scan rates on print materials because it signals trustworthiness.

Are QR codes effective for marketing?

Yes, especially on print where there is no other way to bridge physical and digital. A well-placed QR code on a flyer, product box, or event badge gives the scanner an instant action — no URL to type. Effectiveness depends on placement (make it obvious), size (at least 2.5 cm / 1 inch), and a clear call to action next to the code telling people why to scan. Track your codes and cut channels that do not convert.

How big should a QR code be on a marketing material?

The minimum for reliable scanning is 2.5 cm (about 1 inch) square for codes viewed at arm's length. For posters and signage viewed from further away, scale up proportionally — a code on an A0 poster should be at least 10 cm square. Use QRhubly's QR Code Size Calculator to find the right size for your print dimensions and expected scanning distance.

Build your first marketing QR code today

Create a branded, trackable QR code in under a minute. Place it, watch the scan data come in, and swap the destination whenever the campaign changes. Free to start — no card required.

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